The Deeper Lesson Within the #BowWowChallenge

May 16 2017 BY Chelsea Mendez

I’m sure by now most of us have seen our timelines flooded with attempts of the #BowWowChallenge and if you don’t know what I’m talking about then here’s the lowdown:


Shad Moss, more commonly known as Bow Wow went viral last week after more of his online shenanigans. He posted a picture on Instagram of a private jet with a Mercedes Benz car and van pulled up to it with the caption “Travel day. NYC press run for Growing Up Hip Hop. Let’s gooo. I promise to bring yall the hottest show EVER. May 25th on @wetv”.  Letting us all know that he travels in style.

Shortly after the post was put up someone posted a Snapchat of Bow Wow, 30, on their economy, United Airlines flight saying: ‘So this guy Lil Bow Wow is on my flight to NY but on Instagram he posted a picture of a private jet captioned ‘travelling to NY today’ smh.’ The picture, of course, eventually was spread across all social media platforms like wildfire and the internet began another dragging session of the has-been rapper.


Twitter made the fiasco into one of its famous hashtag challenges and people got creative with it, posting pictures that create an illusion of a type of lifestyle and then pictures of their actual reality with the hashtag #BowWowChallenge. After some of the heat blew over, he appeared on Hot 97, proud as ever and responded to the attention, saying “I love it because people don’t understand the scientific method to my madness”. He bigs up his new show, stating that it is “going to be the biggest show on WE tv, period. Period. I’m saying that right now.”


He refers to the questionable L as a ‘tactic’, alluding that is was all for the show and constantly pushes viewers and listeners to watch ‘Growing Up Hip Hop in Atlanta’ which he is an executive producer on, featuring Lil Wayne’s daughter, Reginae Carter, T.I and Tiny’s daughter, Zonnique Pullins, Waka Flocka’s brother, Brandon Barnes and more. One of the radio presenters asks him if he was trolling and Bow Wow simply answers, “you gotta watch the show” with a shrug of the shoulders.


Another one of the presenters quickly shuts him down and tells Bow Wow that he doesn’t believe him, bringing up other times he has ‘stunted for the ‘gram’ like when he posted pictures with money that wasn’t his and then the person whose photo it actually was came at him for stealing it. Bow Wow quickly defends himself saying “I never said it was my money, I just put a quote underneath that picture”. Which is true enough I guess, but come on, if I posted pictures of a LV bag on my Instagram with the quote “hard work pays off”, I am obviously hinting that the bag is mine.


Whether you think Bow Wow really did try to trick the world into thinking he is still living lavish, got caught and is now trying to cover up the L or you believe that it was all a part of an elaborate ruse, I think we can all take this as a lesson about social media.


People in the public eye love to post pictures of fancy cars, expensive watches, yacht parties with models and so on, which has some of us longing for that type of life, naturally. But Bow Wow’s stunting online, pretending to still belong to that lifestyle is a harsh reality that people often only post the highlights and sometimes flat out lie about the life that they’re living. Instagram models with hundreds of thousands of followers have been caught out for Photoshopping their perfect bodies and men posing as stock traders, sharing their latest Rolex have been revealed as fraudsters.


Next time you see someone Snapchatting their new BMW whip, remember that not everything is what it seems before you feel envious or even upset at yourself for not being on the same level. Social media has created a platform where people from all over are connected and can share what they are up to, which for the most part is a good thing. But it also has created a lot of competition and some people get caught up trying to portray a certain image, that doesn’t reflect their actual reality.  So never compare yourself to others, because you never really know.