Dreamville kicked off J. Cole’s UK segment of his European tour by hosting a London takeover at XOYO, showcasing Dreamville Records latest artists.
Singer Songwriter Ari Lennox from Washington DC, was first to take to the stage, singing songs from her latest EP, Pho, such as; ‘Cold Outside’, ‘Night Drive’ and ‘Backseat’. Ari Lennox is heavily influenced by Ella Fitzgerald, Aaliyah, Erykah Badu and Whitney Houston which is represented in her style of music. Ari Lennox was first discovered by Dreamville Records when Omen reached out for a collaboration a few years ago leading J. Cole showing interest. After a couple years of following Ari’s music journey, J. Cole decided to sign her to the label in to 2015.
The Atlanta duo Earthgang, Johnny Venus and Doctur Dot who are part of the hip hop collative Spillage Village, were next to come to the stage bringing out raw energy. They took the stage to perform songs such as A.W.O.L from their album ‘Strays With Rabies’, and ‘Red Light’ from there latest EP, Rags. They even debuted their new single, Robots, from their new EP, Mirror Land, which drops on October 20. Earthgang surrounded themselves in the crowd and performed A.W.O.L whilst being circled by fans. The duo are the latest artists to be signed to Dreamville Records, and even though the group was only first formed in 2007, they have already been on major artist tours such as Mac Miller, Ab-Soul and label mate Bas, showing the calibre of the credentials as an artist.
The last artist to perform was the East Atlanta rapper, J.I.D, who is also a part of the Spillage Village collective. He opened with Lauder from his latest EP, The Never Story. He also performed Never, which set off a huge mosh pit as the crowd went crazy. He also brought Earthgang back on stage to perform D/vision. Coming off the back of a strong BET cypher, J.I.D showcased his rapping ability, as he freestyled acapella just to show how talented he really is. Additionally performing tracks such as General really showcased and highlighted his rapping aptitude which evidently appealed to the crowd. J.I.D has already been on some exciting projects, including his contribution of vocals to “Jermaine’s Interlude” on DJ Khaled’s Grammy-nominated album, Major Key. This was a perfect way to kick off the UK tour, especially in London where they will be perform at the O2 this Sunday, the 15th of October.