House of Peroni Returns to Shoreditch with a Citrus Twist

Oct 5 2017 BY Jacinta Ruscillo
For London Cocktail Week (2nd-8th October), the House of Peroni opened its doors to the public at N&C Showrooms on Shoreditch High Street. We headed east to Shoreditch to check out their newest tipple, the Peroni Ambra and the showrooms that had been transformed into a Northern Italian market.
House of Peroni

Chinotto Montemoro on the right


Shake up a bar full of Shoreditch hipsters with a pinch of the Province of Pavia, and you’ll have a cocktail that is something like the House of Peroni pop-up, a 3 minute walk from Shoreditch High Street.  Set up like a sprawling Fruttivendolo (fruit market), there are displays of stacked citrus fruits fruit in crates like the real deal. It puts the “city” in authenticity with wooden benches and a market stall serving beer on the rocks.

Alto Italian House music was playing in the background as we sipped Peroni and Grappa cocktails and sampled the Grana Padano and cured meats. Through a tunnel adorned in flowers and lights, we moved into the ‘Bar Citrus’ where crisp pints of Peroni Nastro Azzurro were being pulled and the cocktail menu continued.

Food and Drink

If the perfect pint of Peroni wasn’t enough, try the Ambra. Flavoured with the typical Southern Italian soft drink, Chinotto, it’s a refreshing twist on a classic and perfect as an aperetivo drink or to top up a cocktail. Award-winning mixologist, Simone Caporale, created the menu that were all impressive but we agreed on a favourite: the Chinotto Montemoro. Dark rum, Martini Rubino, Amaro and grapefruit and lemon juices, finished with Luxardo cherries, a spoon of bitter jam and of course topped up with Peroni Ambra.


House of Peroni


On seeing the words “pizza and pasta” on the menu, we were already sold. The smell of Nonna’s cooking fills the air of the open kitchen, and there’s a concise menu including egg fettuccine with Grana Padano and lemon, a rich duck ‘lasagnetta’ with fruit mustard and lemon and rosemary meatballs. A cute gelato cart serving grapefruit jelly with almond granita, ricotta and bergamot ice cream and chocolate with candied orange gelato was a lovely way to finish.

The Verdict

It’s bustling and crowded but that is how a marketplace should be. Although it’s not a speak-easy, with the buzz of the market and a disco ball in the next room, you should seize the opportunity to celebrate London Cocktail Week and live the dolce vita at the House of Peroni.


N&C Showrooms, 3-10 Shoreditch High Street, London, E1 6PG

Thursday 5th – Sunday 15th October