Up and coming Finnish songstress, ALMA, proved to us that she is a force to be reckoned with in the Pop world at Jazz Café yesterday evening. At 21 years old, many would expect a young artist in her position to be fazed by the occasion of performing alongside BBC Sound of 2017 winner, Ray BLK. However, ALMA is no stranger to dealing with the pressure of performing live, finishing fifth in the Finnish version of Pop Idol back in 2013 at the tender age of 17. In fact, it seemed that she didn’t have any nerves last night, exuding confidence and an unwavering self-belief, which was surely also assisted by the presence of her twin sister on stage.
Her set was characterized by an infectious energy, absorbed by her band and all those in attendance. Pacing up and down the stage, she was effortless in projecting her powerful voice, which oozed with Soul. She had no problem hitting notes on across all registers, showcasing her falsetto on the upbeat ‘Karma’, and demonstrating her extensive vocal range on ‘Knock’. Her performance of smash hit, ‘Dye My Hair’, which has nearly amassed 30 million streams of Spotify, was rousing, as were her renditions of the unreleased ‘Drunk Tattoos’ and ‘Venom’.
The highlight of her set was the performance of brand new single, ‘Chasing Highs’. An excellent song in itself, with a tropical house feel, the addition of her raw, fierce vocals creates a wonderful blend of Pop and R&B, encapsulating the sounds of both genres in one track. Her interaction with the audience during the song was endearing, shouting out that she “f***ing loves London”, prior to launching into the track.
She completed her set with Felix Jaehn produced ‘Bonfire’, and ended what was a breathless experience for the crowd and I’m sure herself. Although there are plenty of excellent singers in the world today, many lack the skill and art of entertaining. ALMA is one artist that has that skill in abundance. With electric green hair, copious amounts of charisma, and a fantastic singing ability, she will no doubt be a household name in the music industry in the very near future.