Lynx, the UK’s leading male grooming brand, today announces its definitive list of men shaping our times and challenging male stereotypes in 2017. A fixture in the daily lives of guys for over 30 years, Lynx has created the index to reveal who is defining the culture for young British men.
Men Of The Moment launches as part of Lynx’s ‘Find Your Magic’ campaign, which champions male confidence and individuality – challenging the issues that constrain men from being themselves.
The diverse list recognises 30 men who have ‘found their magic’ and are making a cultural impact in 2017. Compiled by a panel of tastemakers including Mista Jam, Reggie Yates and Tom Daley the annual index pinpoints men from a wide range of fields – music, sport, film, public life and fashion – who are dominating headlines and social media.
Among those selected is one of Britain’s most successful boxers, Anthony Joshua. An Olympian and IBF heavyweight titleholder from Watford, London, Anthony said: “I’ve had some unbelievable moments in my career to date, winning the Olympic Gold in London, winning the British title and going on to win the IBF Heavyweight championship of the world but you can’t look back in boxing, there are some huge moments to come.”
Reflecting on these moments, Joshua said that he:“never planned to be a boxer. I think if I hadn’t ended up in the gym I would have gone in to the building trade. I did some brick laying before the boxing took over.”
King of the UK garage scene, Craig David has returned with one of the most successful comebacks in recent times. With an arena tour planned for 2017, Craig David’s career continues to go from strength to strength after an incredible 18 years since the release of his first record. He said: “2016 was a great year for me and it’s really humbling to be recognised for everything that happened.”
When asked who his own Man of the Moment would be, he said:“Ed Sheeran’s got to be up there. He’s been away from the scene for a while so to come back and smash it the way he’s doing is an incredible achievement. Also seeing Stormzy follow his heart and make an impact with his new album has been amazing to watch too.”
The proclaimed ‘Godfather of Grime’ Wiley has been instrumental in the genre’s recent breakthrough into the mainstream, shining a light on music that inspires a new generation of artists. Commenting on his Men of the Moment nomination, Wiley describes this year as one of the most exciting to date: “winning an NME Award, Noisey giving me an award and my album going top ten has been a pretty amazing start”. He also cites Kojo Funds and Mo Stack as the next big things and highlights Rag N Bone Man, Stormzy and Nines as his personal Men of the Moment.
Winner of Bafta’s EE Rising Star Award and a star of films including The Revenant, Will Poulter has cemented himself as one of the most promising British actors in recent history and is set to continue to make waves in 2017. Responding to his Men of the Moment nomination, Will said: “More than anything I feel incredibly lucky to be part of a campaign that celebrates diversity in a way that encourages men to challenge stereotypes and embrace their difference. Men of the Moment, in my eyes, are those who recognise the opportunity to use their position in the public eye to cause positive change in society. That’s something I aspire to do more of. That’s something I feel I need to do more of.”
Dilraj Athwal, Lynx UK Brand Manager, said: “The Men of the Moment list aims to shine a light on the diversity and dynamism of men making an impact in 2017. Not only are these 30 men succeeding in their own careers, they are influencing a whole generation of young men when it comes to what we consider it means to be ‘a man’ in 2017. By working with some of Britain’s most successful tastemakers, we’ve curated a list that reflects the changing world of masculinity. We’re already looking forward to seeing who will make next year’s list!”