The Notorious B.I.G. estate debuts official “Hypnotize” designer label with London pop-up shop

Mar 8 2017 BY Gerald Onyango

For those of you who don’t know March 9th is both a sad and joyous day in hip hop as in 1997 one of its greatest exports, The Notorious B.I.G. was fatally killed in LA. Tomorrow marks the 20th-anniversary since his passing and to celebrate this The Notorious B.I.G. estate are debuting the official “Hypnotize” designer label. This features an exclusive pop-up retail installation that launches this weekend at the historic Provender Building located within Camden Market.

 The limited “Hypnotize” collection locks in a fresh, coming-of-age take on Biggie’s unmatched influence and prominent impact on not only Hip Hop, but also popular culture. The designer label offers one-of-a-kind t-shirts, hoodies, bomber jackets, snapbacks, bags and other accessories. To further cement “Hypnotize” status as a designer label, the line collaborates with the much sought after, Homage Tees. The joint action fashions a unique range of original printed tees only available at the Camden Market pop-up installation.The pop-up brings a little bit of Brooklyn to Camden Market with music supplied by London’s Hip Hop crew, Livin’ Proof.

The pop-up is open from March 10th until March 12th every day 11am-7pm with product available at varying price points to satisfy fans, fashion enthusiasts and all alike.


Pop-Up Address

Camden Market


Stables Yard Entrance

Chalk Farm Road